Media Planning
A successful campaign requires precise media planning. Based on the defined strategy, we translate objectives and budgets into concrete measures and develop individual media plans across traditional and digital channels.
We determine which media, formats, placements and time periods are most suitable for each campaign. We consider reach, frequency, target audience affinity, costs and available budgets to ensure that all measures work together effectively.
In addition to media planning, we manage media buying as well as the entire coordination and implementation process with our media partners. From TV, radio, print and out-of-home to online and social media, we keep track of all activities and ensure a coordinated campaign rollout.
We also have extensive experience in specialist media planning. In the pharmaceutical and healthcare sector, we know the relevant professional media for physicians, pharmacists and different medical specialties. This enables us to plan campaigns with specific regulatory requirements and highly defined professional target audiences.
In tourism, we have extensive experience in national and international media planning and understand the particular characteristics of different markets and target audiences.
You decide how extensively you would like us to support you. We can manage the entire media planning and implementation process or provide targeted support in individual areas.
