Analysis
A sound media strategy starts with the right data. We analyse markets, competitors and target audiences to create a solid basis for strategic media decisions. Audience and media research such as Media-Analyse, Teletest and Radiotest help us evaluate media consumption and reach, and identify opportunities for your campaign.
Every industry comes with different requirements for media planning. Markets, target audiences, media consumption and regulatory frameworks need to be assessed accordingly. We have particularly extensive experience in the pharmaceutical & healthcare and tourism sectors. In the highly regulated pharmaceutical environment, we understand the specific requirements for advertising and media planning. In tourism, we bring many years of experience in international campaigns as well as country-specific planning and implementation.
As a board member of the Austrian Media-Analyse, we have extensive market expertise and work with up-to-date data first-hand.
